PDF Download The Brain Audit: Why Customers Buy (and Why They Don't), by Sean D'Souza
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The Brain Audit: Why Customers Buy (and Why They Don't), by Sean D'Souza
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How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
- Sales Rank: #106714 in Books
- Published on: 2009-08-22
- Original language: English
- Number of items: 1
- Dimensions: 8.27" h x .41" w x 5.83" l, .53 pounds
- Binding: Paperback
- 180 pages
Most helpful customer reviews
26 of 26 people found the following review helpful.
Sean D'Souza has always flown under the radar
By Steven Washer
It seems like everybody's got the "one true answer" for growing your business. And its so frustrating when you try and implement someone's advice. Either it doesn't apply, or it's too vague, or it's too specific!
That's why I was blown away by The Brain Audit. From the first page it grabs you with its simple and intuitive approach to understanding your potential client's thought process as they look through your sales materials, or walk through your website, or pick up your business card or postcard or maybe watch your commercial.
You put this book down and you think, my god, is that all there is to it? And you start to look at your website and you think, "whoa, there's way more to this than meets the eye". And all of a sudden you realize your web designer doesn't know how to attract customers. And your video producer hasn't got a clue about what makes customers give you trust. And a calm settles over you as you realize you can do this and you can help your designer and producer give you what you need in a very simple and elegant way.
Anyway, that's what happened to me. I quickly developed a way of monitoring all my communications so that they're just what my potential clients need to know to make the right decision. I don't worry about websites anymore. Or commercials. Or postcards.
The other thing I like about the book is that there's nothing sneaky in it. It's all completely above-board. The only thing that takes you off-guard is D'Souza's style. He writes with such a light, breezy touch, with such great good humor, the words barely stay on the page.
Bottom line for me is that The Brain Audit works. It works pretty darn well. But this also makes me a little sad. Sean D'Souza has always flown under the radar. I fear I may lose him as a secret weapon now. So I would say pick up this book and get your secret weapon while you still can.
0 of 0 people found the following review helpful.
Your current approach to marketing communication will be wrong until you read this book!
By Mike Moyer
At first I was skeptical about this book because there are so many marketing books around. After reading the book, however, it really blew my mind and I think very differently about marketing and running a business in general. I, like all the people who read this book, will be implementing the best I can.
The best part of this book is how it logically bucks conventional wisdom and opens up a new path in a very real way. Three things that stand out are:
1. How intense focus can actually broaden your market
2. That objections are good things
3. Why it's hard to be unique, but can be much easier
I recommend this book to any company that is trying to genuinely break through the clutter. It sets your thinking straight on how businesses work.
I'll be putting this book on my reading list for my students.
Thanks Sean!
-Mike Moyer
Author of Slicing Pie
0 of 0 people found the following review helpful.
A good read after a long time
By Tulip Nandu
I'm always up for reading books with the expectation that I can at least take 1% out of it. This book did surpass my expectation and gets you completely hooked on from start to finish. The nuances which you can develop your product keeping in mind the customer is amazing. There is a lot to learn and lot to ponder upon. Would have to read it at least one more time to master minding it!!!
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